How All the Pieces Work Together

For brands, Facebook opens up a world of tools that let you engage and interact with people. Of course, in order to be effective it’s important to understand these tools, how they work, and how they fit together.

A Page is your brand’s home on Facebook, where you can have a conversation with your fans, build a community and create a long-lasting relationship.

Native Apps and Custom Apps let you use Facebook’s interactive tools for deeper engagement, or develop your own applications for a custom experience.

Facebook Ads and Sponsored Stories let you feature your fans in ads or extend your message through interactive elements like polls or events.

Facebook Platform tools let you plug the functionality of Facebook right into your brand’s website by letting people log in, comment, share, and more.

Places and Check-in Deals let people check in to your stores or physical locations on their mobile devices. You can use Check-in Deals to reward customers for their visits.