Chief Creative Officer
JWT North America
In 2012, Jeff joined JWT as Chief Creative Officer, North America. Before JWT, Jeff served as partner and Chief Creative Officer at At CP+B, where he worked on brands such as Kraft, Microsoft, Domino's Pizza, Coke Zero, and Best Buy. Prior to CP+B, Jeff worked at Goodby, Silverstein & Partners where he worked on HP, Saturn, and Goodyear.
Jeff has been recognized nationally and internationally by every major industry award show. He has won the Grand Prix at Cannes in three different categories, the Best of Show at the One Show, and the Grand Clio at the Clio Awards. His work has been showcased in several publications, including the Wall Street Journal, the New York Times, Communication Arts, Time, and Newsweek. Jeff has also been a featured commentator on CNBC.
During his free time, Jeff competes nationally in yogic flying high-jump competitions.
Chief Creative Officer
Leo Burnett North America
Every agency says it wants "to do great creative," but for Chief Creative Officer Susan Credle, it's the reason why that matters.
"Great creative has to build helpful, meaningful brands for the long-term," she says. "That's the sum of what we at Leo Burnett do, and what I've set out to do my entire career."
It's a career that began — and we swear we're not cribbing a plotline from Mad Men — covering the phones for receptionists at BBDO New York during their bathroom breaks.
Susan soon, though, began sharing her ideas with the creative department, and "three months later, I got on a desk as an assistant. A year later I became a junior writer."
By the time she joined Leo Burnett in the fall of 2009, she had risen at BBDO to EVP Executive Creative Director. She was known throughout the advertising industry for her reinvention and 15-year stewardship of M&M's iconic characters as well as for helping to launch Cingular Wireless and ultimately turn it into a leader brand.
These experiences, along with consistently awarded work for such clients as Pepsi, FedEx, Lowe's, Bank of America and Visa, taught her the value of breathing new life into rather than discarding brand equities while at the same time starting legacies for the next generation.
"I also learned that companies can do large-scale communications that benefit their brands and the world," she says.
Sharing these lessons with both veteran creatives and the top new talent she has attracted to Leo Burnett, Susan has spearheaded a creative renaissance at the agency. Her leadership, inspiration and in-the-trenches contributions have led to legacy-respecting yet forward-looking campaigns for Leo Burnett clients like McDonald's, Allstate, Kellogg's, P&G, Sealy and Invesco.
Susan's work on Happy Meal "Happy Tales" campaign, for example, is helping to bring together groundbreaking artists and musicians to give kids and parents quality storytelling while allowing McDonald's to return the brand to its iconic roots.
For P&G's Secret, she has overseen a "Mean Stinks" campaign that has inspired thousands of teenage girls to share their stories, advice and friendship in an effort to wipe out bullying — and given the deodorant brand meaning in their lives.
And then, of course, there's Allstate's "Mayhem," one of the most beloved and talked-about campaigns in years.
"We don't have a house style," Susan likes to say. "The work should all look unique, because each of our clients is unique."
Director of Global Creative Solutions
Facebook
In this role D'Arcy leads a team working to develop ideas that leverage the power of the social graph to transform industries, serve the needs of the company's largest marketing partners and drive revenue growth.
Prior to joining Facebook he spent seven years at Time Warner where he was Chief Creative Officer of its Global Media Group. In this role he pioneered its industry leading transformation from a traditional cross-platform sales group into a highly successful media-arts practice serving the company's largest marketing partners. In 2009 he was also named President of the group.
D'Arcy has been widely recognized for his creativity and received the 2010 KEA World Class New Zealand award for his leadership in creative industries.
He is a member of the International Academy of Digital Arts and Sciences, serves on the Ad Council's creative review committee and the Board of Trustees for the Museum of the City of New York, The AD CLUB of NY and the Independent Filmmaker Project.
Executive Creative Director
Evolution Bureau
During his three years at Evolution Bureau, Goldblatt has led the agency's strategic visual, technical and conceptual guidance on interactive digital campaigns. He has helped create an environment that inspires curiosity, collaboration and an integration of advertising, social marketing, PR, entertainment and technology – ultimately building brands that create believers, fans and evangelists.
Some of his most recent work includes GagaVille, a partnership between Zynga and Lady Gaga showcasing the pop star's style in a neighboring FarmVille space; Mob the Rainbow, encouraging Skittles' 3.5 million fans on Facebook to have a stake in the brand's identity; Facebook Studio, showcasing how businesses can use the social media platform to engage their audiences; and Jameson 1780, an interactive experience for the whiskey brand that challenges how well you know your Facebook friends.
Before joining Evolution Bureau, Goldblatt was a group creative director at Goodby, Silverstein & Partners, where he co-created "The Computer Is Personal Again" campaign for HP, named Campaign of the Year by Adweek and Advertising Age. Also while at GSP he co-created turtle family The Slowksys for Comcast, a campaign that won a Gold Effie in 2007. His work has won awards from D&AD, Cannes, Art Directors Club, One Show and also resides permanently in collections at The Museum of Modern Art in New York and the Victoria and Albert Museum in London. Goldblatt lives in San Francisco with his wife, Marly, and their children, Asher and Ruby.
EVP, Chief Creative Officer
R/GA North America
As Chief Creative Officer, Nick is responsible for the overall creative vision of the agency. In this role, he guides creative teams consisting of visual designers, copywriters, and interaction designers, working in close collaboration across disciplines. He ensures that R/GA stays true to its legacy by fostering creative ideas in all team members, including those in technology and strategy.
Nick joined R/GA in 2001 and has played a significant role in shaping R/GA's creative vision. In that time, his work has won numerous international awards and has been widely published in the United States, the United Kingdom, and Asia-Pacific. Within a year of joining the company, he was promoted to vice president of visual design and shortly thereafter named executive creative director on the Nike account.
Nick's background is extensive and diverse, spanning multiple marketing disciplines during 20 years at agencies in the United States and abroad. Hebegan his career in design/corporate identity and then made the switch to advertising, working on both the traditional and interactive sides. His range of experience is an important asset for R/GA as the agency takes on more global assignments requiring the integration of channels, formats, languages, and cultures.
Nick gained advertising and interactive experience at FGI, where as art director he was responsible for the agency's creative vision, direct advertising, design, and interactive projects for a variety of clients. He also worked at D'Arcy Masius Benton & Bowles (DMB&B) in London, where his global accounts included Arthur Andersen, West Merchant Bank, and the Montreux International Television Symposium.
Nick developed his design sensibility while working at various branding agencies. He was a senior designer at Diefenbach Elkins (now FutureBrand) in New York, the international corporate-identity design firm, and in London at Pentagram, under the guidance of the legendary Alan Fletcher and John McConnell. Nick helped develop and implement corporate identities for clients such as Clarks Shoes, the Tokyo Metropolis Government Office, and Eastman Kodak.
Global Chief Executive Officer
Y&R
David is a Director at Large of the American Association of Advertising Agencies (the 4As) and was a founding member of its Digital Advisory Board. He has served on juries at the Cannes International Creative Festival, including the highly prestigious Titanium panel. He is a frequent speaker on the digital environment, for example, to Microsoft UK, where he spoke on how digital is driving every communication today. David is frequently tapped for his marketing and digital expertise throughout the industry and around the world. Recent interviews include Campaign Asia, Forbes on driving innovation, Forbes on how everything is digital, as well as Digiday and Microsoft Advertising
Active in philanthropy and education all his life, David was named to the New Yorkers Volunteer State Office of National and Community Service Commission in 2010. Two years earlier, the Mayor of the City of New York, Michael R. Bloomberg, appointed him to serve as a member of the Cultural Advisory Committee of the New York City Department of Cultural Affairs.
David and his wife, Debbie, have two married daughters and Henry and Teddy — their treasured grandsons.
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